From USA to Sicily. Si conclude oggi a Caltagirone la “tre giorni” organizzata dalla Cna con il supporto dell’ICE per far incontrare in B2B importanti buyers americani con un nutrito gruppo di imprese del settore della ceramica artistica siciliana.
La promozione basata sull’incoming è particolarmente efficace per i nostri prodotti di eccellenza ,sottolinea una nota della Cna , un modello che la Confederazione sta proponendo in diverse realtà regionali per promuovere sui mercati mondiali l’Italian Lifestyle, cioè un compendio di prodotti belli, buoni, ben fatti, da presentare in uno scenario che tutto il mondo invidia al nostro Paese.
Questo modello promozionale permette agli operatori internazionali di cogliere, nel dettaglio, le tecniche e le abilità produttive che consentono alle imprese di arrivare a manufatti d’eccellenza, collegando il tutto con attività di marketing territoriale che permettono agli operatori internazionali di conoscere le bellezze e i paesaggi del nostro Paese. Il programma prevede infatti due giornate di incontri bilaterali e oggi le visite nelle aziende.
Uno dei più autorevoli (e seguiti) siti americani di design per la casa, www.homeaccentstoday.com ha dedicato un ampio servizio a questa iniziativa curato da una delle firme più prestigiose del settore, Susan Dickenson.
Di seguito l’articolo pubblicato sul sito USA:
U.S. retailers, Italian ceramics companies network in Sicily
di Susan Dickenson
Home Accents Today – July 14, 2015
The Italian Trade Agency is hosting U.S. retailers and Sicilian ceramic artisans this week for a B2B networking program in Caltagirone, Italy.
Independent brick-and-mortar retailers from California, Texas, Illinois, Washington and Ohio are meeting with about two dozen studios and production facilities in and around Caltagirone, the “City of Ceramics.” The Sicilian companies are showcasing their products and craft with the goal of forging new relationships and exploring potential business opportunities.
Ceramics have a long tradition in the region. For centuries, decorative arts and housewares have been made using the island’s unique silicate clay blend, larger tables and architectural products strengthened with lava stone slabs from nearby Mount Etna, the largest active volcano in Europe.
The ceramacists and artisans attending this week’s event are exhibiting a variety of decorative objects and furnishings ranging from tile, tabletop and serving pieces to wall decor, tables, jewelry, lamps, lighting fixtures and barbecue grills. Traditional motifs and styles are represented alongside modern, abstract and updated interpretations, and most of the artists and companies in attendance have been in business 30 years or less.
Partnering with ITA in the effort is Italy’s National Confederation of the Craft Sector, a 60-year-old organization that represents and protects the interests of Italian craft companies, small and medium enterprises, and self-employed workers. At Monday morning’s opening address, Antonio Franceschini, the confederation’s head of international market and trade promotion, said the organization has more than 600,000 members across different sectors, is involved in a number of networking initiatives throughout the country and is strengthening its footprint abroad.
ITA’s marketing and promotion officer in the U.S. is Lavinia Lucaci (l.lucaci@ice.it). The Artistic Ceramics in Sicily program concludes Wednesday.